Nov. 17, 2008
http://www.schmap.com/florence/tours_tour1/#p=49496&i=49496_22.jpg
In an amazingly clever and simple way, Schmap is using Flickr and Yahoo maps in a wonderful mash-up travel guide. They are using one of my photos, with permission, which I freely gave, of the Baptistry at the Duomo in Florence.
Outstanding use of crowdsourcing and web 2.o tech.
Posted by matt in Your Projects, Your Tactics, Your Teams, Your Vision | No Comments
Nov. 5, 2008
I’ve had this notion for a while, I don’t know if anyone has perfected it yet, some companies have gotten close. I want to be able to create an Indesign template, upload it into a web based system that will allow me to edit predefined areas through a web browser, put it into an approval queue, once it is approve it automatically resizes itself a bit into one of 14 predefined sizes and then is transferred automagically to the publications as defined in the media buying system.
This should be done already. Websites have been doing it for years in the form of database driven websites. Now that the Indesign file format is basically just XML it really isn’t a very large leap to do a few integrations between exisitng technologies and have a whole new product that any company that does regional or nation newspaper advertising, or magazine advertising would love to utilize.
Posted by matt in Your Delivery, Your Projects, Your Tactics | No Comments
Oct. 31, 2008
Just had the most fantastic lunch with a friend of mine that I hadn’t seen in years. Inspiration comes in many forms in our lives, reading, viewing, books, friendly conversation. Nothing beats a great lunch to spur the old green pea and get some juices flowing.
We touched on social networking for non-profits, immersive environments, post implementation adoption, moo.com, and network attached storage. Remarkable!
If anyone out there is good at grant writing, I’ve got an amazing idea we’d like to work with you on!



