Oct. 27, 2008
The advertising challenge of today is how does a marketer cut through all of the media clutter and noise to get to your targeted demo, where are they? They could be hanging out with Oprah at oprah.com, watching and uploading videos at Youtube, shooting net friends in an online game, or they could be living, breathing, collaborating, creating the next generation of media through mash-ups and remixing, or creating and categorizing their own content by blogging and tagging.
Its interesting now that the promises made in the 90’s are finally coming to pass. With service based architectures the dream of publishing once, view anywhere, is quickly coming to fruition. As the new standards shake out you have to be there, on the forefront, innovating. It is time for you to learn about the power of the semantic web and its impact on media type specific content creation and delivery.
How will marketers and advertisers get close to a clients customers? By living with them online, getting close to them, offer them ways to alter content, ways to interact with the messaging, create their own messaging, be the brand champions to influence others. This was the promise we were dreaming about in the 90s. It is here.
Look for posts coming up soon on:
- Communities and the social web.
- Folksonomies and tagging.
- The democratization of news.
- Remixing and mash-ups
- The digitization of everything.
