Nov. 17, 2008
http://www.schmap.com/florence/tours_tour1/#p=49496&i=49496_22.jpg
In an amazingly clever and simple way, Schmap is using Flickr and Yahoo maps in a wonderful mash-up travel guide. They are using one of my photos, with permission, which I freely gave, of the Baptistry at the Duomo in Florence.
Outstanding use of crowdsourcing and web 2.o tech.
Posted by matt in Your Projects, Your Tactics, Your Teams, Your Vision | No Comments
Nov. 5, 2008
I’ve had this notion for a while, I don’t know if anyone has perfected it yet, some companies have gotten close. I want to be able to create an Indesign template, upload it into a web based system that will allow me to edit predefined areas through a web browser, put it into an approval queue, once it is approve it automatically resizes itself a bit into one of 14 predefined sizes and then is transferred automagically to the publications as defined in the media buying system.
This should be done already. Websites have been doing it for years in the form of database driven websites. Now that the Indesign file format is basically just XML it really isn’t a very large leap to do a few integrations between exisitng technologies and have a whole new product that any company that does regional or nation newspaper advertising, or magazine advertising would love to utilize.
Posted by matt in Your Delivery, Your Projects, Your Tactics | No Comments
Oct. 27, 2008
The advertising challenge of today is how does a marketer cut through all of the media clutter and noise to get to your targeted demo, where are they? They could be hanging out with Oprah at oprah.com, watching and uploading videos at Youtube, shooting net friends in an online game, or they could be living, breathing, collaborating, creating the next generation of media through mash-ups and remixing, or creating and categorizing their own content by blogging and tagging.
Its interesting now that the promises made in the 90’s are finally coming to pass. With service based architectures the dream of publishing once, view anywhere, is quickly coming to fruition. As the new standards shake out you have to be there, on the forefront, innovating. It is time for you to learn about the power of the semantic web and its impact on media type specific content creation and delivery.
How will marketers and advertisers get close to a clients customers? By living with them online, getting close to them, offer them ways to alter content, ways to interact with the messaging, create their own messaging, be the brand champions to influence others. This was the promise we were dreaming about in the 90s. It is here.
Look for posts coming up soon on:
- Communities and the social web.
- Folksonomies and tagging.
- The democratization of news.
- Remixing and mash-ups
- The digitization of everything.
